The Poverty Of Poverty And Poverty - 1394 Words

There are so many Americans living in poverty today, and the number of those living in poverty will probably only go up from here. What s even more disheartening is that a lot of the poverty stricken families include young children. America is considered one of the richest nations in the world, and that we are so much better off than other countries. While it may be true, I beg to ask the question of why are so many of our fellow brothers and sisters living in poverty? For those of us who are fortunate to be able to afford the basics of things go about our lives without thinking about not being able to pay for basic needs, we don t even realize that a lot of the people we come into contact with are probably poor. Most often when we do think of poor, we picture of the images of the children in Africa with no clean water or no food at all, when really that is not the case. Some families do not have enough food to feed their children, or make just enough to pay the basic bills and hav e little money for food. Poverty is defined as the state or condition of having not enough money, goods, or any means of support for oneself. Statistics say that at least 16 % of Americans are living below the poverty line. Poverty is considered as one of America s leading problems. What is important to note is that a lot of those people living in poverty actually have jobs. They just do not make enough money to be able to afford health care, food, clothes, and barley their homes. a quarterShow MoreRelatedPoverty Of Poverty And Poverty1448 Words   |  6 PagesStudy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Poverty during pregnancy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Facts and Consequences About being born into poverty...4 Being Born Into Poverty Essay†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Some People Who Were Born Into Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6-7 Ways To Stay Out Of Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....8 How Poverty Will Affect You Life†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 How I Will Stay Out Of Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 Recent Study: The U.S. child poverty rate has fluctuated between 15 andRead MorePoverty And Poverty : Poverty1662 Words   |  7 Pages Poverty for centuries has been a very severe issue that has troubled many nations while impeding economic developments and progress. Poverty stricken countries are majorly concentrated in the continents of Africa and Asia. Continents like the Americas and Europe have globally been recognized as been wealthier yet still many parts of these ostensible countries face massive cases of poverty. Most at times, countries with high populations owing to high birth rates face the most casesRead MorePoverty Of Poverty And Poverty1134 Words   |  5 Pageseach day as a result of poverty (â€Å"Child Mortality Rate Drops†). On their website, The World Bank calculated that the amount of people living in extreme poverty was likely to fall below ten percent in 2015. Even though the poverty rate has decreased, there are still many people living in extreme poverty. One billion children in the world live in poverty and organizations like Compassion International are helping give them a new life (â€Å"Poverty Facts and Stats†). What is poverty? There are two specificRead MorePoverty : Poverty And Poverty3135 Words   |  13 PagesPoverty Research Paper Noah Morrow Mrs.Zimmerly English 10 April/4/2015 The rich cause poverty because of the inequality and unfairness they bring. The country is put to blame for the governments and nations decisions. The people themselves can also be put at fault for poverty because of population but, some can not help it. This affects the poverty threshold, the people, and the number of people in poverty. Poverty can be solved with the help of organizations, the government or the president,Read MorePoverty And The Poverty Of Poverty2574 Words   |  11 PagesDespite living in poverty, it is a struggle and there are many causes for this, it has been said that those in poverty choose to live that way, often being called and/or labeled lazy or ignorant. Countless of those living in poverty are being treated like second-class citizens. Rather than staying in poverty and constantly living off others, they should get jobs, is a comment often heard. There are resources available to assist women, with education, daycare and housing to help women improve theirRead MorePoverty And Poverty : Poverty1950 Words   |  8 PagesAlthough many see poverty as a choice, made by those who are lazy and prefer to do nothing but expect to reap the same benefits of people who work hard every day to provide for their families. In some cases this may be true but, poverty will wreak havoc on any and all of those who have the misfortune of crossing paths with it. Poverty is alive and well throughout the world, and it has an unyielding pulse here in the United States. It has been discovered that The poorest families in America areRead MorePoverty Of Poverty And Poverty861 Words   |  4 PagesI. Background, Statistics, Introduction Poverty traps are economic anomalies that continually reinforce poverty within a country’s, or multiple countries’, economies. There are many different types of poverty traps such as savings traps, â€Å"big push† models, nutritional traps, behavioral traps, geographic traps, etc. that all affect an economy in different ways. Not only can poverty be enforced through these traps, but also through the way an economy is run or the moralities of the government. AccordingRead MorePoverty : Poverty And Poverty Essay2223 Words   |  9 PagesDisc 5 Poverty Poverty Slideshow Poverty can be defined as the state of being extremely poor. These images that were captured depict what life was like living below poverty and the conditions some individuals face. I am aware of these sometimes horrific conditions people live in, especially children. We are reminded by these images that there are people who live without, without the comforts of the amenities that we sometimes take for granted, such as beds, blankets, the use of running water, andRead MorePoverty : Poverty And Poverty1932 Words   |  8 PagesChild poverty in America is often overlooked because compared to other nations and the majority of the population it is minimal; still, this epidemic affects over 14.5 million United States children and families. Martin Luther King Jr. once said â€Å"America is going to hell if we don’t use her vast resources to end poverty and make it possible for all of God’s children to have the basic necessities of life† and at the rate America is goin g, poverty becomes a bigger issue each day. Impoverishment includesRead MorePoverty And Poverty985 Words   |  4 Pagesexpansion are directly linked to poverty. And direct contact in the case of basic social and economic human rights, such as the right to a standard of living adequate for the health and well-being of the individual and his family, including food, clothing, housing and medical care. This link is indirect in the case of civil and political human rights associated with democratic governance and the rule of law (Pogge, 2017) .The poor, who suffer from extreme poverty and are deeply involved in the struggle

Nelson on Descartess Theory of Perception and Judgment

Nelson on Descartes?s Theory of Perception and Judgment ABSTRACT: One tension in Descartes?s account of human error stems from the idea that we may be faulted for our acts of will, despite the fact that God is our omnipotent and omniscient creator. In the present essay, I describe a second tension in Descartes?s account of human error. After describing the tension, I consider Alan Nelson?s characterization of the means by which Descartes?s intended to relieve it. Although Nelsons interpretation is almost correct, I think that it obscures some of the interesting details of Descartes?s theory of perception and judgment. These details are revealed by the taxonomy of sensory responses that Descartes articulates in the Sixth Set of Replies†¦show more content†¦In cases of false perceptual judgment, is it not the faculty of intellect that so seductively offers up false propositions whose subject matter so clearly concerns our environs? As Descartes himself concedes, the objects of perception include the ideas of size, shape, and motion , and of other properties that are referred to objects outside of the mind.2 If the will and intellect, respectively, contribute the neustic and phrastic components of judgment, then it appears that the intellect (and hence God) is blameworthy in cases of erroneous perceptual judgment. II. In his paper, Descartes?s Ontology of Thought, Alan Nelson attempts to give an interpretation of Descartes?s theory of perception and judgment that extricates Descartes from the tension associated with explaining human error.3 On Nelson?s interpretation, Descartes maintained that false perceptual judgments are ultimately the result of confused ideas, which have their origin in past determinations of the will. In turn, Nelson supposes that confused sensory ideas can subsequently come to be the customary result of the impact of external objects, and thereby result in the spontaneous dispensing of false propositions by the intellect. Nelson?s interpretation has a lot going for it. First, it appears to relieve the apparent tension in Descartes?s account of error. Indeed, by characterizing false perceptual judgment as the result of confused ideas and tracing the sourceShow MoreRelatedLogical Reasoning189930 Words   |  760 PagesBell, University of Arkansas at Monticello; Phyllis Berger, Diablo Valley College; Kevin Galvin, East Los Angeles College; Jacquelyn Ann Kegley, California State University-Bakersfield; Darryl Mehring, University of Colorado at Denver; Dean J. Nelson, Dutchess Community College; James E. Parejko, Chicago State University; Robert Sessions, Kirkwood Community College; and Stephanie Tucker, California State University Sacramento. Thinking and writing about logical reasoning has been enjoyable

The Twilight Saga 5 Midnight Sun 7. Melody Free Essays

I had to wait when I got back to school. The final hour wasn’t out yet. That was good, because I had things to think about and I needed the alone time. We will write a custom essay sample on The Twilight Saga 5: Midnight Sun 7. Melody or any similar topic only for you Order Now Her scent lingered in the car. I kept the windows up, letting it assault me, trying to get used to the feel of intentionally torching my throat. Attraction. It was a problematic thing to contemplate. So many sides to it, so many different meanings and levels. Not the same thing as love, but tied up in it inextricably. I had no idea if Bella was attracted to me. (Would her mental silence somehow continue to get more and more frustrating until I went mad? Or was there a limit that I would eventually reach?) I tried to compare her physical responses to others, like the secretary and Jessica Stanley, but the comparison was inconclusive. The same markers – changes in heart rate and breathing patterns – could just as easily mean fear or shock or anxiety as they did interest. It seemed unlikely that Bella could be entertaining the same kinds of thoughts that Jessica Stanley used to have. After all, Bella knew very well that there was something wrong with me, even if she didn’t know what exactly it was. She had touched my icy skin, and then yanked her hand away from the chill. And yet†¦as I remembered those fantasies that used to repulse me, but remembered them with Bella in Jessica’s place†¦ I was breathing more quickly, the fire clawing up and down my throat. What if it had been Bella imagining me with my arms wrapped around her fragile body? Feeling me pull her tightly against my chest and then cupping my hand under her chin? Brushing the heavy curtain of her hair back from her blushing face? Tracing the shape of her full lips with my fingertips? Leaning my face closer to hers, where I could feel the heat of her breath on my mouth? Moving closer still†¦ But then I flinched away from the daydream, knowing, as I had known when Jessica had imagined these things, what would happen if I got that close to her. Attraction was an impossible dilemma, because I was already too attracted to Bella in the worst way. Did I want Bella to be attracted to me, a woman to a man? That was the wrong question. The right question was should I want Bella to be attracted to me that way, and that answer was no. Because I was not a human man, and that wasn’t fair to her. With every fiber of my being, I ached to be a normal man, so that I could hold her in my arms without risking her life. So that I could be free to spin my own fantasies, fantasies that didn’t end in with her blood on my hands, her blood glowing in my eyes. My pursuit of her was indefensible. What kind of relationship could I offer her, when I couldn’t risk touching her? I hung my head in my hands. It was all the more confusing because I had never felt so human in my whole life – not even when I was human, as far as I could recall. When I had been human, my thoughts had all been turned to a soldier’s glory. The Great War had raged through most of my adolescence, and I’d been only nine months away from my eighteenth birthday when the influenza had struck†¦ I had just vague impressions of those human years, murky memories that faded more with every passing decade. I remembered my mother most clearly, and felt an ancient ache when I thought of her face. I recalled dimly how much she had hated the future I’d raced eagerly toward, praying every night when she said grace at dinner that the â€Å"horrid war† would end†¦ I had no memories of another kind of yearning. Besides my mother’s love, there was no other love that had made me wish to stay†¦ This was entirely new to me. I had no parallels to draw, no comparisons to make. The love I felt for Bella had come purely, but now the waters were muddied. I wanted very much to be able to touch her. Did she feel the same way? That didn’t matter, I tried to convince myself. I stared at my white hands, hating their hardness, their coldness, their inhuman strength†¦ I jumped when the passenger door opened. Ha. Caught you by surprise. There’s a first, Emmett thought as he slid into the seat. â€Å"I’ll bet Mrs. Goff thinks you’re on drugs, you’ve been so erratic lately. Where were you today?† â€Å"I was†¦doing good deeds.† Huh? I chuckled. â€Å"Caring for the sick, that kind of thing.† That confused him more, but then he inhaled and caught the scent in the car. â€Å"Oh. The girl again?† I grimaced. This is getting weird. â€Å"Tell me about it,† I mumbled. He inhaled again. â€Å"Hmm, she does have a quite a flavor, doesn’t she?† The snarl broke through my lips before his words had even registered all the way, an automatic response. â€Å"Easy, kid, I’m just sayin.'† The others arrived then. Rosalie noticed the scent at once and glowered at me, still not over her irritation. I wondered what her problem was, but all I could hear from her were insults. I didn’t like Jasper’s reaction, either. Like Emmett, he noticed Bella’s appeal. Not that the scent had, for either of them, a thousandth portion of the draw it had for me. I was still upset me that her blood was sweet to them. Jasper had poor control†¦ Alice skipped to my side of the car and held her hand out for Bella’s truck key. â€Å"I only saw that I was,† she said – obscurely, as was her habit. â€Å"You’ll have to tell me the whys.† â€Å"This doesn’t mean – â€Å" â€Å"I know, I know. I’ll wait. It won’t be long.† I sighed and gave her the key. I followed her to Bella’s house. The rain was pounding down like a million tiny hammers, so loud that maybe Bella’s human ears couldn’t hear the thunder of the truck’s engine. I watched her window, but she didn’t come to look out. Maybe she wasn’t there. There were no thoughts to hear. It made me sad that I couldn’t hear enough even to check on her – to make sure she was happy, or safe, at the least. Alice climbed in the back and we sped home. The roads were empty, and so it only took a few minutes. We trooped into the house, and then went to our various pastimes. Emmett and Jasper were in the middle of an elaborate game of chess, utilizing eight joined boards – spread out along the glass back wall – and their own complicated set of rules. They wouldn’t let me play; only Alice would play games with me anymore. Alice went to her computer just around the corner from them and I could hear her monitors sing to life. Alice was working on a fashion design project for Rosalie’s wardrobe, but Rosalie did not join her today, to stand behind her and direct cut and color as Alice’s hand traced over the touch sensitive screens (Carlisle and I had had to tweak that system a bit, given that most such screens responded to temperature). Instead, today Rosalie sprawled sullenly on the sofa and started flipping through twenty channels a second on the flat screen, never pausing. I could hear her trying to decide whether or not to go out to the garage and tune her BMW again. Esme was upstairs, humming over a new set of blue prints. Alice leaned her head around the wall after a moment and started mouthing Emmett’s next moves – Emmett sat on the floor with his back to her – to Jasper, who kept his expression very smooth as he cut off Emmett’s favorite knight. And I, for the first time in so long that I felt ashamed, went to sit at the exquisite grand piano stationed just off the entryway. I ran my hand gently up the scales, testing the pitch. The tuning was still perfect. Upstairs, Esme paused what she was doing and cocked her head to the side. I began the first line of the tune that had suggested itself to me in the car today, pleased that it sounded even better than I’d imagined. Edward is playing again, Esme thought joyously, a smile breaking across her face. She got up from her desk, and flitted silently to the head of the stairs. I added a harmonizing line, letting the central melody weave through it. Esme sighed with contentment, sat down on the top step, and leaned her head against the banister. A new song. It’s been so long. What a lovely tune. I let the melody lead in a new direction, following it with the bass line. Edward is composing again? Rosalie thought, and her teeth clenched together in fierce resentment. In that moment, she slipped, and I could read all her underlying outrage. I saw why she was in such a poor temper with me. Why killing Isabella Swan had not bothered her conscience at all. With Rosalie, it was always about vanity. The music came to an abrupt halt, and I laughed before I could help myself, a sharp bark of amusement that broke off quickly as I threw my hand over my mouth. Rosalie turned to glare at me, her eyes sparking with chagrined fury. Emmett and Jasper turned to stare, too, and I heard Esme’s confusion. Esme was downstairs in a flash, pausing to glance between Rosalie and me. â€Å"Don’t stop, Edward,† Esme encouraged after a strained moment. I started playing again, turning my back on Rosalie while trying very hard to control the grin stretching across my face. She got to her feet and stalked out of the room, more angry than embarrassed. But certainly quite embarrassed. If you say anything I will hunt you like a dog. I smothered another laugh. â€Å"What’s wrong, Rose?† Emmett called after her. Rosalie didn’t turn. She continued, back ramrod straight, to the garage and then squirmed under her car as if she could bury herself there. â€Å"What’s that about?† Emmett asked me. â€Å"I don’t have the faintest idea,† I lied. Emmett grumbled, frustrated. â€Å"Keep playing,† Esme urged. My hands had paused again. I did as she asked, and she came to stand behind me, putting her hands on my shoulders. The song was compelling, but incomplete. I toyed with a bridge, but it didn’t seem right somehow. â€Å"It’s charming. Does it have a name?† Esme asked. â€Å"Not yet.† â€Å"Is there a story to it?† she asked, a smile in her voice. This gave her very great pleasure, and I felt guilty for having neglected my music for so long. It had been selfish. â€Å"It’s†¦a lullaby, I suppose.† I got the bridge right then. It led easily to the next movement, taking on a life of its own. â€Å"A lullaby,† she repeated to herself. There was a story to this melody, and once I saw that, the pieces fell into place effortlessly. The story was a sleeping girl in a narrow bed, dark hair thick and wild and twisted like seaweed across the pillow†¦ Alice left Jasper to his own devices and came to sit next to me on the bench. In her trilling, wind chime voice, she sketched out a wordless descant two octaves above the melody. â€Å"I like it,† I murmured. â€Å"But how about this?† I added her line to the harmony – my hands were flying across the keys now to work all the pieces together – modifying it a bit, taking it in a new direction†¦ She caught the mood, and sung along. â€Å"Yes. Perfect,† I said. Esme squeezed my shoulder. But I could see the end now, with Alice’s voice rising above the tune and taking it to another place. I could see how the song must end, because the sleeping girl was perfect just the way she was, and any change at all would be wrong, a sadness. The song drifted toward that realization, slower and lower now. Alice’s voice lowered, too, and became solemn, a tone that belonged under the echoing arches of a candlelit cathedral. I played the last note, and then bowed my head over the keys. Esme stroked my hair. It’s going to be fine, Edward. This is going to work out for the best. You deserve happiness, my son. Fate owes you that. â€Å"Thanks,† I whispered, wishing I could believe it. Love doesn’t always come in convenient packages. I laughed once without humor. You, out of everyone on this planet, are perhaps best equipped to deal with such a difficult quandary. You are the best and the brightest of us all. I sighed. Every mother thought the same of her son. Esme was still full of joy that my heart had finally been touched after all this time, no matter the potential for tragedy. She’d thought I would always be alone†¦ She’ll have to love you back, she thought suddenly, catching me by surprise with the direction of her thoughts. If she’s a bright girl. She smiled. But I can’t imagine anyone being so slow they wouldn’t see the catch you are. â€Å"Stop it, Mom, you’re making me blush,† I teased. Her words, though improbable, did cheer me. Alice laughed and picked out the top hand of â€Å"Heart and Soul.† I grinned and completed the simple harmony with her. Then I favored her with a performance of â€Å"Chopsticks.† She giggled, then sighed. â€Å"So I wish you’d tell me what you were laughing at Rose about,† Alice said. â€Å"But I can see that you won’t.† â€Å"Nope.† She flicked my ear with her finger. â€Å"Be nice, Alice,† Esme chided. â€Å"Edward is being a gentleman.† â€Å"But I want to know.† I laughed at the whining tone she put on. Then I said, â€Å"Here, Esme,† and began playing her favorite song, an unnamed tribute to the love I’d watched between her and Carlisle for so many years. â€Å"Thank you, dear.† She squeezed my shoulder again. I didn’t have to concentrate to play the familiar piece. Instead I thought of Rosalie, still figuratively writhing in mortification in the garage, and I grinned to myself. Having just discovered the potency of jealousy for myself, I had a small amount of pity for her. It was a wretched way to feel. Of course, her jealously was a thousand times more petty than mine. Quite the fox in the manger scenario. I wondered how Rosalie’s life and personality would have been different if she had not always been the most beautiful. Would she have been a happier person if beauty hadn’t at all times been her strongest selling point? Less egocentric? More compassionate? Well, I supposed it was useless to wonder, because the past was done, and she always had been the most beautiful. Even when human, she had ever lived in the spotlight of her own loveliness. Not that she’d minded. The opposite – she’d loved admiration above almost anything else. That hadn’t changed with the loss of her mortality. It was no surprise then, taking this need as a given, that she’d been offended when I had not, from the beginning, worshiped her beauty the way she expected all males to worship. Not that she’d wanted me in any way – far from it. But it had aggravated her that I did not want her, despite that. She was used to being wanted. It was different with Jasper and Carlisle – they were already both in love. I was completely unattached, and yet still remained obstinately unmoved. I’d thought that old resentment was buried. That she was long passed it. And she had been†¦until the day that I finally found someone whose beauty touched me the way hers had not. Rosalie had relied on the belief that if I did not find her beauty worth worshiping, then certainly there was no beauty on earth that would reach me. She’d been furious since the moment I’d saved Bella’s life, guessing, with her shrewd female intuition, the interest that I was all but unconscious of myself. Rosalie was mortally offended that I found some insignificant human girl more appealing than her. I suppressed the urge to laugh again. It bothered me some, though, the way she saw Bella. Rosalie actually thought the girl was plain. How could she believe that? It seemed incomprehensible to me. A product of the jealousy, no doubt. â€Å"Oh!† Alice said abruptly. â€Å"Jasper, guess what?† I saw what she’d just seen, and my hands froze on the keys. â€Å"What, Alice?† Jasper asked. â€Å"Peter and Charlotte are coming to visit next week! They’re going to be in the neighborhood, isn’t that nice?† â€Å"What’s wrong, Edward?† Esme asked, feeling the tension in my shoulders. â€Å"Peter and Charlotte are coming to Forks?† I hissed at Alice She rolled her eyes at me. â€Å"Calm down, Edward. It’s not their first visit.† My teeth clenched together. It was their first visit since Bella had arrived, and her sweet blood didn’t appeal just to me. Alice frowned at my expression. â€Å"They never hunt here. You know that.† But Jasper’s brother of sorts and the little vampire he loved were not like us; they hunted the usual way. They could not be trusted around Bella. â€Å"When?† I demanded. She pursed her lips unhappily, but told me what I needed to know. Monday morning. No one is going to hurt Bella. â€Å"No,† I agreed, and then turned away from her. â€Å"You ready, Emmett?† â€Å"I thought we were leaving in the morning?† â€Å"We’re coming back by midnight Sunday. I guess it’s up to you when you want to leave.† â€Å"Okay, fine. Let me say goodbye to Rose first.† â€Å"Sure.† With the mood Rosalie was in, it would be a short goodbye. You really have lost it, Edward, he thought as he headed toward the back door. â€Å"I suppose I have.† â€Å"Play the new song for me, one more time,† Esme asked. â€Å"If you’d like that,† I agreed, though I was a little hesitant to follow the tune to its unavoidable end – the end that had set me aching in unfamiliar ways. I thought for a moment, and then pulled the bottle cap from my pocket and set it on the empty music stand. That helped a bit – my little memento of her yes. I nodded to myself, and started playing. Esme and Alice exchanged a glance, but neither one asked. â€Å"Hasn’t anyone ever told you not to play with your food?† I called to Emmett. â€Å"Oh, hey Edward!† he shouted back, grinning and waving at me. The bear took advantage of his distraction to rake its heavy paw across Emmett’s chest. The sharp claws shredded through his shirt, and squealed across his skin. The bear bellowed at the high-pitched noise. Aw hell, Rose gave me this shirt! Emmett roared back at the enraged animal. I sighed and sat down on a convenient boulder. This might take awhile. But Emmett was almost done. He let the bear try to take his head off with another swipe of the paw, laughing as the blow bounced off and sent the bear staggering back. The bear roared and Emmett roared again through his laughter. Then he launched himself at the animal, who stood a head taller than him on its hind legs, and their bodies fell to the ground tangled up together, taking a mature spruce tree down with them. The bear’s growls cut off with a gurgle. A few minutes later, Emmett jogged over to where I was waiting for him. His shirt was destroyed, torn and bloodied, sticky with sap and covered in fur. His dark curly hair wasn’t in much better shape. He had a huge grin on his face. â€Å"That was a strong one. I could almost feel it when he clawed me.† â€Å"You’re such a child, Emmett.† He eyed my smooth, clean white button-down. â€Å"Weren’t you able to track down that mountain lion, then?† â€Å"Of course I was. I just don’t eat like a savage.† Emmett laughed his booming laugh. â€Å"I wish they were stronger. It would be more fun.† â€Å"No one said you had to fight your food.† â€Å"Yeah, but who else am I going to fight with? You and Alice cheat, Rose never wants to get her hair messed up, and Esme gets mad if Jasper and I really go at it.† â€Å"Life is hard all around, isn’t it?† Emmett grinned at me, shifting his weight a bit so that he was suddenly poised to take a charge. â€Å"C’mon Edward. Just turn it off for one minute and fight fair.† â€Å"It doesn’t turn off,† I reminded him. â€Å"Wonder what that human girl does to keep you out?† Emmett mused. â€Å"Maybe she could give me some pointers.† My good humor vanished. â€Å"Stay away from her,† I growled through my teeth. â€Å"Touchy, touchy.† I sighed. Emmett came to sit beside me on the rock. â€Å"Sorry. I know you’re going through a tough spot. I really am trying to not be too much of an insensitive jerk, but, since that’s sort of my natural state†¦Ã¢â‚¬  He waited for me to laugh at his joke, and then made a face. So serious all the time. What’s bugging you now? â€Å"Thinking about her. Well, worrying, really.† â€Å"What’s there to worry about? You are here.† He laughed loudly. I ignored his joke again, but answered his question. â€Å"Have you ever thought about how fragile they all are? How many bad things there are that can happen to a mortal?† â€Å"Not really. I guess I see what you mean, though. I wasn’t much match for a bear that first time around, was I?† â€Å"Bears,† I muttered, adding a new fear to the pile. â€Å"That would be just her luck, wouldn’t it? Stray bear in town. Of course it would head straight for Bella.† Emmett chuckled. â€Å"You sound like a crazy person, do you know that?† â€Å"Just imagine for one minute that Rosalie was human, Emmett. And she could run into a bear†¦or get hit by a car†¦or lightening†¦or fall down stairs†¦or get sick – get a disease!† The words burst from me stormily. It was a relief to let them out – they’d been festering inside me all weekend. â€Å"Fires and earthquakes and tornados! Ugh! When’s the last time you watched the news? Have you seen the kinds of things that happen to them? Burglaries and homicides†¦Ã¢â‚¬  My teeth clenched together, and I was abruptly so infuriated by the idea of another human hurting her that I couldn’t breathe. â€Å"Whoa, whoa! Hold up, there, kid. She lives in Forks, remember? So she gets rained on.† He shrugged. â€Å"I think she has some serious bad luck, Emmett, I really do. Look at the evidence. Of all the places in the world she could go, she ends up in a town where vampires make up a significant portion of the population.† â€Å"Yeah, but we’re vegetarians. So isn’t that good luck, not bad?† â€Å"With the way she smells? Definitely bad. And then, more bad luck, the way she smells to me.† I glowered at my hands, hating them again. â€Å"Except that you have more self-control than just about anyone but Carlisle. Good luck again.† â€Å"The van?† â€Å"That was just an accident.† â€Å"You should have seen it coming for her, Em, again and again. I swear, it was like she had some kind of magnetic pull.† â€Å"But you were there. That was good luck.† â€Å"Was it? Isn’t this the worst luck any human could ever possibly have – to have a vampire fall in love with them?† Emmett considered that quietly for a moment. He pictured the girl in his head, and found the image uninteresting. Honestly, I can’t really see the draw. â€Å"Well, I can’t really see Rosalie’s allure, either,† I said rudely. â€Å"Honestly, she seems like more work than any pretty face is worth.† Emmett chuckled. â€Å"I don’t suppose you’d tell me†¦Ã¢â‚¬  â€Å"I don’t know what her problem is, Emmett,† I lied with a sudden, wide grin. I saw his intent in time to brace myself. He tried to shove me off the rock, and there was a loud cracking sound as a fissure opened in the stone between us. â€Å"Cheater,† he muttered. I waited for him to try another time, but his thoughts took a different direction. He was picturing Bella’s face again, but imagining it whiter, imagining her eyes bright red†¦ â€Å"No,† I said, my voice strangled. â€Å"It solves your worries about mortality, doesn’t it? And then you wouldn’t want to kill her, either. Isn’t that the best way?† â€Å"For me? Or for her?† â€Å"For you,† he answered easily. His tone added the of course. I laughed humorlessly. â€Å"Wrong answer.† â€Å"I didn’t mind so much,† he reminded me. â€Å"Rosalie did.† He sighed. We both knew that Rosalie would do anything, give up anything, if it meant she could be human again. Even Emmett. â€Å"Yeah, Rose did,† he acquiesced quietly. â€Å"I can’t†¦ I shouldn’t†¦ I’m not going to ruin Bella’s life. Wouldn’t you feel the same, if it were Rosalie?† Emmett thought about that for a moment. You really†¦love her? â€Å"I can’t even describe it, Emmett. All of a sudden, this girl’s the whole world to me. I don’t see the point of the rest of the world without her anymore.† But you won’t change her? She won’t last forever, Edward. â€Å"I know that,† I groaned. And, as you’ve pointed out, she’s sort of breakable. â€Å"Trust me – that I know, too.† Emmett was not a tactful person, and delicate discussions were not his forte. He struggled now, wanting very much not to be offensive. Can you even touch her? I mean, if you love her†¦wouldn’t you want to, well touch her†¦? Emmett and Rosalie shared an intensely physical love. He had a hard time understanding how one could love, without that aspect. I sighed. â€Å"I can’t even think of that, Emmett.† Wow. So what are your options, then? â€Å"I don’t know,† I whispered. â€Å"I’m trying to figure out a way to†¦to leave her. I just can’t fathom how to make myself stay away†¦Ã¢â‚¬  With a deep sense of gratification, I suddenly realized that it was right for me to stay – at least for now, with Peter and Charlotte on their way. She was safer with me here, temporarily, than she would be if I were gone. For the moment, I could be her unlikely protector. The thought made me anxious; I itched to be back so that I could fill that role for as long as possible. Emmett noticed the change in my expression. What are you thinking about? â€Å"Right now,† I admitted a bit sheepishly, â€Å"I’m dying to run back to Forks and check on her. I don’t know if I’ll make it till Sunday night.† â€Å"Uh-uh! You are not going home early. Let Rosalie cool down a little bit. Please! For my sake.† â€Å"I’ll try to stay,† I said doubtfully. Emmett tapped the phone in my pocket. â€Å"Alice would call if there were any basis for your panic attack. She’s as weird about this girl as you are.† I grimaced at that. â€Å"Fine. But I’m not staying past Sunday.† â€Å"There’s no point in hurrying back – it’s going to be sunny, anyway. Alice said we were free from school until Wednesday.† I shook my head rigidly. â€Å"Peter and Charlotte know how to behave themselves.† â€Å"I really don’t care, Emmett. With Bella’s luck, she’ll go wandering off into the woods at exactly the wrong moment and – † I flinched. â€Å"Peter isn’t known for his selfcontrol. I’m going back Sunday.† Emmett sighed. Exactly like a crazy person. Bella was sleeping peacefully when I climbed up to her bedroom window early Monday morning. I’d remembered oil this time, and the window now moved silently out of my way. I could tell by the way her hair lay smooth across the pillow that she’d had a less restless night than the last time I was here. She had her hands folded under her cheek like a small child, and her mouth was slightly open. I could hear her breath moving slowly in and out between her lips. It was an amazing relief to be here, to be able to see her again. I realized that I wasn’t truly at ease unless that was the case. Nothing was right when I was away from her. Not that all was right when I was with her, either, though. I sighed, letting the thirst fire rake through my throat. I’d been away from it too long. The time spent without pain and temptation made it all the more forceful now. It was bad enough that I was afraid to go kneel beside her bed so that I could read the titles of her books. I wanted to know the stories in her head, but I was afraid of more than my thirst, afraid that if I let myself get that close to her, I would want to be closer still†¦ Her lips looked very soft and warm. I could imagine touching them with the tip of my finger. Just lightly†¦ That was exactly the kind of mistake that I had to avoid. My eyes ran over her face again and again, examining it for changes. Mortals changed all the time – I was sad at the thought of missing anything†¦ I thought she looked†¦tired. Like she hadn’t gotten enough sleep this weekend. Had she gone out? I laughed silently and wryly at how much that upset me. So what if she had? I didn’t own her. She wasn’t mine. No, she wasn’t mine – and I was sad again. One of her hands twitched, and I noticed that there were shallow, barely healed scrapes across the heel of her palm. She’d been hurt? Even though it was obviously not a serious injury, it still disturbed me. I considered the location, and decided she must have tripped. That seemed a reasonable explanation, all things considered. It was comforting to think that I wouldn’t have to puzzle over either of these small mysteries forever. We were friends now – or, at least, trying to be friends. I could ask her about her weekend – about the beach, and whatever late night activity had made her look so weary. I could ask what had happened to her hands. And I could laugh a little when she confirmed my theory about them. I smiled gently as I wondered whether or not she had fallen in the ocean. I wondered if she’d had a pleasant time on the outing. I wondered if she’d thought about me at all. If she’d missed me even the tiniest portion of the amount that I’d missed her. I tried to picture her in the sun on the beach. The picture was incomplete, though, because I’d never been to First Beach myself. I only knew how it looked in pictures†¦ I felt a tiny qualm of unease as I thought about the reason why I’d never once been to the pretty beach located just a few minutes run from my home. Bella had spent the day at La Push – a place where I was forbidden, by treaty, to go. A place where a few old men still remembered the stories about the Cullens, remembered and believed them. A place where our secret was known†¦ I shook my head. I had nothing to worry about there. The Quileutes were bound by treaty, too. Even had Bella run into one of those aging sages, they could reveal nothing. And why would the subject ever be broached? Why would Bella think to voice her curiosity there? No – the Quileutes were perhaps the one thing I did not have to worry about. I was angry with the sun when it began to rise. It reminded me that I could not satisfy my curiosity for days to come. Why did it choose to shine now? With a sigh, I ducked out her window before it was light enough for anyone to see me here. I meant to stay in the thick forest by her house and see her off to school, but when I got into the trees, I was surprised to find the trace of her scent lingering on the trail there. I followed it quickly, curiously, becoming more and more worried as it led deeper into the darkness. What had Bella been doing out here? The trail stopped abruptly, in the middle of nowhere in particular. She’d gone just a few steps off the trail, into the ferns, where she’d touched the trunk of a fallen tree. Perhaps sat there†¦ I sat where she had, and looked around. All she would have been able to see was ferns and forest. It had probably been raining – the scent was washed out, having never set deeply into the tree. Why would Bella have come to sit here alone – and she had been alone, no doubt about that – in the middle of the wet, murky forest? It made no sense, and, unlike those other points of curiosity, I could hardly bring this up in casual conversation. So, Bella, I was following your scent through the woods after I left your room where I’d been watching you sleep†¦ Yes, that would be quite the ice breaker. I would never know what she’d been thinking and doing here, and that had my teeth grinding together in frustration. Worse, this was far too much like the scenario I’d imagined for Emmett – Bella wandering alone in the woods, where her scent would call to anyone who had the senses to track it†¦ I groaned. Not only did she have bad luck, but she courted it. Well, for this moment she had a protector. I would watch over her, keep her from harm, for as long as I could justify it. I suddenly found myself wishing that Peter and Charlotte would make an extended stay. How to cite The Twilight Saga 5: Midnight Sun 7. Melody, Essay examples

Heart Of Darkness And Apocolypse Now free essay sample

: Analysis Of Book A ; film Essay, Research Paper Heart of Darkness and Apocolypse Now: analysis of book A ; film Heart of Darkness and Apocalypse Now Built-in indoors every human psyche is a barbarian evil side that remains repressed by society. Often this evil side interruptions out during times of isolation from our civilization, and whenever one civilization confronts another. Joseph Conrad # 8217 ; s book, The Heart of Darkness and Francis Coppola # 8217 ; s film, Apocalypse Now are both narratives about Man # 8217 ; s journey into his ego, and the finds to be made at that place. They are besides about Man facing his frights of failure, insanity, decease, and cultural taint. Heart of Darkness is about a adult male named Marlo relation of a trip he took into Africa to happen a adult male named Kurtz for a company. During Marlow # 8217 ; s mission to happen Kurtz, he is besides seeking to happen himself. He, like Kurtz had good purposes upon come ining the Congo. Conrad tries to demo us that Marlow is what Kurtz had been, and Kurtz is what Marlow could go. Every homo has a small of Marlow and Kurtz in them. Along the trip into the wilderness, they discover their true egos through contact with barbarian indigens. As Marlow ventures further up the Congo, he feels like he is going back through clip. He sees the unsettled wilderness and can experience the darkness of it # 8217 ; s purdah. Marlow comes across simpler cannibalistic civilizations along the Bankss. The deeper into the jungle he goes, the more regressive the dwellers seem. Kurtz had lived in the Congo, and was separated from his ain civilization for rather some clip. He had one time been considered an honest adult male, but the jungle changed him greatly. Here, secluded from the remainder of his ain society, he discovered his evil side and became corrupted by his power and purdah. Marlow tells us about the Ivory that Kurtz kept as his ain, and that he had no restraint, and was a tr ee swayed by the air current. ( Conrad 209 ) Marlow mentions the human caputs displayed on stations that showed that Mr. Kurtz lacked restraint in the satisfaction of his assorted lecherousnesss. ( Conrad, 220 ) Conrad besides tells us his? nervousnesss went incorrect, and caused him to preside at certain midnight dances stoping with indefinable rights, which? were offered up to him, ( Conrad, 208 ) significance that Kurtz went insane and allowed himself to be worshipped as a God. It appears that while Kurtz had been isolated from his civilization, he had become corrupted by this violent native civilization, and allowed his evil side to command him. Marlow realizes that merely really near the clip of decease, does a individual grasp the large image. He describes Kurtz # 8217 ; s last minutes as though a head covering had been rent. ( Conrad, 239 ) Kurtz # 8217 ; s last minute of complete cognition, showed him how atrocious the human psyche truly can be. Marlow can merely th eorize as to what Kurtz saw that caused him to cry The horror! The horror, but later adds that Since I peeped over the border myself, I understand better the significance of his stare? it was broad plenty to encompass the whole existence, piercing adequate to perforate all the Black Marias that round in the darkness? he had summed up, he had judged. ( Conrad, 241 ) Marlow guesses that Kurtz all of a sudden knew everything and discovered how atrocious the fraudulence of adult male can be. Marlow learned through Kurtz’s decease, and he now knows that inside every homo is this atrocious, evil side. Francis Coppola’s film, Apocalypse Now, is based slackly upon Conrad’s book. Captain Willard is a Marlow who is on a mission into Cambodia during the Vietnam war to happen and kill an insane Colonel Kurtz. Coppola’s Kurtz, as he experienced his epiphany of horror, was an officer and a sane, successful, superb leader. Like Conrad’s Kurtz, Coppola shows us a adult male who was one time really good respected, but was corrupted by the horror of war and the civilizations he met. The narrative Kurtz tells Willard about the Particular Forces traveling into a small town, inoculating the kids for infantile paralysis and traveling off, and the Communists coming i nto the small town and cutting off all the children’s inoculated weaponries, is the chief grounds for this deduction in that movie. This is when Kurtz begins to travel huffy, he wept like some grandma when, called back by a villager, he saw the heap of small weaponries, a sophisticated version of the escalating horrors. What Kurtz meant by intensifying horrors is the Vietnamese army’s senseless beheading, anguish, and the similar. Kurtz is confronting a new civilization and has a awful clip covering with it. This was the beginning of his insanity. The disjunction between the gap words of Kurtz’s study By the simple exercising of our will, we can exercise a power for good practically boundless and the note on the last page, Exterminate all the beasts! illustrates the progressive externalisation of Kurtz’s fright of taint. The personal fright of loss of self-which colonialist Whites saw in the barbarian, apparently regressive life style of the ind igens. Coppola makes a point to demo us that the Chief of a boat armed to the dentition was killed by a indigen in a tree who threw a lance. Not even an advanced Navy boat can support itself against some simple indigens armed merely with lances. This opens Captain Willard’s eyes to the horror of the state of affairs he now finds himself in. We live our lives sheltered in our ain society, and our exposure to civilizations outside of our ain is limited at best. Often, the more technologically advanced civilizations look down upon those that they deem to be simpler. On the juncture that some member of one civilization does come into contact with another, simpler civilization, a ego find happens. Both civilizations realize that deep down indoors, all worlds are basically the same. We all posses a good and an evil side, and no civilization, non count how advanced, is exempt from that fact. This find frequently causes madness as this evil side is allowed out. Merely those who have completed the journey into ego can understand the actions of people such as Kurtz. Apocalypse Now. Dir. Francis Coppola. With Martin Sheen, Robert Duval, and Marlon Brando. Zeotrope, 1979. Conrad, James. Heart of Darkness and Other Tales. Great Britain, BPC paperbacks ltd. 1990.

Postmodern Marketing

Introduction No-one will dispute the fact that the whole humanity is now living in the business world acting on the principles of production, marketing and consumption. People buy food, clothes, elements of style and devices for communication every day; they go out to eat and have fun. Thus, they make business choices every minute of their lives.Advertising We will write a custom essay sample on Postmodern Marketing specifically for you for only $16.05 $11/page Learn More The businesses therefore need to detect the changes in human consumer patterns and reassess their vision of markets and strategies to remain competitive and successful in the post-modern market (Firat and Shultz, 1997, p. 183). Business has to be unusual and attractive nowadays as the humanity evolves from the ‘tribal’, ‘segmented’ state as it has been recently referred to (Nancarrow Nancarrow, 2007, p. 129-130). The previous views on marketing as an activity the success of which depends on the way the marketers have managed to adapt to a change have long ago been altered and lost their sense (Deacon, n.d., p. 4). The present reality does not work according to the principles of ‘normative’ marketing that has been making the major emphasis on segmentation and positioning for a long time (Firat Shultz, 1997, p. 184). The characteristics of the present-day postmodern marketing correspond to the innovative commodities and opportunities that the contemporary generation of consumers has obtained. Thus, the availability of modern technology enables the consumers to conduct the majority of their daily affairs, shopping included, in the hyper-reality. The consumer segmentation that has been so much addressed in the modern marketing is substituted by fragmentation in the post-modern version thereof (Firat Schultz, 1997, p. 185). Consumption and production have been reversed because of the shift of the emphasis and decentralization o f the object for purchase in its significance in the marketing process. ‘Paradoxical juxtapositions’, life in the chaotic present with the main stress on the outer style and form and not on the quality of the content define the paradigm of postmodern marketing relationships that have to be considered by those marketers willing to fit in them and remain afloat in the evolving cultural and business world (Firat Schultz, 1997, p. 185). The response to postmodern wishes and preferences is felt in all areas of marketing and pertains to the fundamental reconsideration of the role of consumers, goods, markets and marketing strategies in the business process.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Postmodernism represents a weird mix of the past with the turbulent, aggressive advancement in all fields of interest; thus, ultra-modern products with a nostalgic fleur either in t he form, style or content are extremely popular because of their postmodern duality reflecting the human duality and disorder (Brown, 1997, p. 167). Reconsideration of age segmentation as viewed on the example of people in their 50s and the purchasing power they represent, the role of women in business is also a part of the postmodern marketing strategic reconsideration; pensioners are offended by the attributes of inferiority created due to stereotypes, thus being discouraged to involve in modern marketing campaigns (Allen, 2008). Women are now viewed as a completely different segment for marketing than men, and their characteristics in building consumer behavior are approached from a completely new angle (von Hippel et al., 2010). Now it turns out that only with the help of the interpretive consumer research (ISR) and proper understanding of the consumer experience and not simply segmenting and grouping consumers in accordance with positioned products can help move marketing ahead in the conditions of postmodernism (Cova Elliott, 2008, p. 122). Barack Obama has proven that with his brilliant Presidential campaign in 2008. The secret of Obama’s success was in the positioning of himself as a new, attractive brand (McGirt, 2008, p. 1). The US President managed to break stereotypes and interest the public by his originality and unusualness. The usage of digital forms of communication with the electorate also played a major role in corresponding to the innovative marketing conditions – text messages for the youth, e-mails for the older: what could be better in serving the need for being informed at the beginning of the 21st century? (Dannen, 2008, p. 1). Thus, the innovative call for self-reinvention in the postmodern time may be fulfilled, and marketers have to keep track of the change and find ways to incorporate their marketing goals and objectives in the reality of postmodernism (Peters, 2007, p. 1).Advertising We will write a custom essay sample on Postmodern Marketing specifically for you for only $16.05 $11/page Learn More Postmodern Practices of Contemporary Companies Nike. The history of Nike’s marketing and advertising campaigns showed their ups and downs throughout the history of the brand’s existence. In the hard times of a recession and low sales, the company leaders developed a new inspirational logo for the company â€Å"Just Do It†. According to the opinion of experts, it incorporated not only the winning position of the company’s administration willing to become the world’s leader in sales, their determination and commitment in work, but the inspirational element that intruded in other spheres of human life than only sportswear. The company realized that the postmodern market requires an intrusion in the fields that go far beyond the area of sports and sportswear. It has to become a part of the human lifestyle, form of being etc. Hence, it start ed a comprehensive inspirational campaign that attributed the company’s logos to the most unexpected areas. The peculiarities of Nike’s postmodern marketing strategies were noticed by Holt (1999): â€Å"Nike has abandoned the core principle of modern marketing, which advises companies to weave into their advertising only those elements of public culture that are consistent with the distinctive meanings of the brand. Instead, Nike is bent upon attaching the â€Å"swoosh† logo to any person, place, or thing that achieves recognition in the popular cultural world of sports† (Holt, 1999). Another postmodernism element that made the Nike’s marketing strategy stand out of others was the ability to add unusual humor to the advertisements (CFAR, n.d.). They were non-mainstream and did not find the overall recognition and acceptance, even considered sociopathic by some observers, but nevertheless they showed an alternative attitude to the brand from the sid e of its creators and gave the new vision to consumers. What is even more important, despite any innovations the company marketers still managed to sustain the image of coolness of their product so aspired by all consumers (Nancarrow Nancarrow, 2007, p. 142). No matter what epoch comes and which forces determine coolness, it still exists and drives the consumer patterns. More than that, the hedonic pleasure from consumption, an indispensible element of the postmodern culture of consumption, was also successfully preserved: â€Å"Nike became a self-fulfilling image prophecy: if you want to be hip, wear Nike; if you are hip, you are probably wearing Nike. The â€Å"Just Do It† campaign was able to turn sweaty, pain-ridden, time-consuming exercise in Nike sneakers into something sexy and exciting† (CFAR, n.d.).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hence, it is possible to assume that Nike successfully pursues the postmodern tendencies in marketing and manages to expand its influence to the areas in which people would have never suggested its presence before. Corresponding to the human need of unusual, humorous and attractive, Nike manages to remain at the top of the postmodern marketing space. Facebook. The response of Facebook to the postmodern requirements of consumers is tremendously precise and comprehensive. It is enough to understand how the initially social network opened for non-students in 2006 evolved to become an over-grasping, universal mechanism for communication, entertainment, brand-new business and fun within a couple of years to realize how well it fulfills the innovative postmodern needs of the 21st century’s consumers (Dunay Krueger, 2009). The reason of Facebook’s success in the modern business arena is that the company opened innovative, unusual opportunities for people spending much time i n the social networks for various reasons. The administration of the company reacted in a timely way to the fact that online consumption patterns change, and their offer to connect to customers, partners and potential clients through social networking turned out a serious success. Facebook nowadays represents a mixture of facilities for advertising, promotion and word-of-mouth campaigns for the online marketers developing their businesses (Dunay Krueger, 2009, p. 9). The individuals communicating at the Facebook and spending much time there may now benefit from using that social network in a number of additional ways – by creating their own business, by being engaged in the free flow of discussion with both clients and providers, thus ensuring extended access to marketing information and connecting the daily social life with consumption (Dunay Krueger, 2009). The Facebook facilities include managing the groups in which individual is, finding the proper groups for business p romotion, organization of public events and dissemination promotional information, creating ad presentations etc. (Holzner, 2008). All this information on the extended opportunities offered by Facebook corresponds to the postmodern requirements of cyber-reality, chaos and disorder; it is possible to only imagine the ways people interact in virtual social networks to realize how chaotic, turbulent and instant the communication is. The Facebook innovative solution showed that even this social environment is appropriate for the creation of beneficial marketing conditions, thus ensuring the tremendous popularity of online marketing solutions. Their major difference from conventional commercial Web sites is that Facebook allows simultaneous communication and marketing, ensures various acquaintance and communication opportunities that may precede business relationships etc. All in all, Facebook is a marketing solution of the new generation requiring living with an instant, including the e lement of personal experience in the consumer behavior and involvement in hyper-reality (Firat Schultz, 1997; Cova Elliott, 2008). Blackberry. The path of marketing strategies pursued by Blackberry can also be called a successful one in terms of meeting the postmodern generation demands. It is enough first to recall the way Blackberry entered the market of communications at the end of the 20th century – the marketers offered their devices to be used for one day for free to feel the benefits of being connected to one’s e-mail on the move (Fisk, 2009). The gadget was fully innovative as at that moment of time no mobile device offered connection to the e-mail. The innovation was a natural response to the growing mobility of business – CEOs started to travel more, with the intensifying globalization and international integration of all business areas. International meetings, conferences and negotiations became an everyday reality rather than an outstanding event. Hence, the majority of business people who got the major portion of their work tied to the e-mail correspondence quickly appreciated the indisputable advantages that Blackberry offered to them – doing business on the move. The name of the company producing Blackberries is also eloquent – Research in Motion. It presupposes the mobility of the modern business generation that cannot stay in offices all day long and spends working days in motion worldwide (Fisk, 2009). Since 2007 Blackberry initiated major repositioning of the appliance, erasing the prestige, age and income margins that are so unpopular for the postmodern way of thinking in marketing. Now the gadget is available not only for business officials of high positions, but for the young people worldwide as well. Initially created as a business appliance vital for staying in touch with business partners, now Blackberry is also a wonderful digital friend used for fun, traveling and communication for any individual wishing to stay in touch not only on the phone but with the help of the Internet (Blackberry, 2010). Modern Blackberries include such applications as GPS for travelers to find their way, traditional e-mail packages to stay in touch by mail, telephone communications opportunities (now blending an e-mail device and a conventional mobile phone), multiple Java and entertainment possibilities etc. (Blackberry, 2010). All these features make Blackberry a universal device for traveling, communication, fun and business. As the postmodern practice of marketing suggests, applications that were previously meant for a certain segment of target customers are now attractive for any consumer from any segment, according to his or her immediate needs. Blackberry may be used for a number of purposes everywhere – in the office, in a bus or at the beach, thus intruding in all spheres of human lives that have been neglected by marketers before. This makes Blackberry so pleasant for usage and desi rable for obtaining, which may be certified by the growing numbers of Blackberry possession by young people and individuals not connected with business. Developing a marketing strategy in the postmodern reality poses a great challenge before the traditional, ‘normative’ marketers who are used to taking into consideration traditional marketing forces. The motto of marketing has recently been segmentation of the population, targeting the focus groups by specific kinds of advertising etc. However, now there are no tribes that will follow the lead and will pursue the concept of the cool by means of brand commitment. As it has been found out by modern marketing researchers, consumers are not loyal to one brand as they like to live in the chaos of multiple opportunities. It is very hard to address the turbulent, changing needs of every focus group, hence an innovative approach is required to retain the product’s sales on an adequate, if not rising level. The marketer o f a new generation has to understand the context in which people exist in the contemporary reality. First, the postmodern period is characterized by the look back to the past – one can explain a plenty of well-marketed ‘retro’ advertisements that play on the people’s nostalgia. Secondly, the technological advancement is intruding in every sphere of human life: even education, healthcare, religion and other areas are now effectively marketed; the postmodern way of marketing presupposes accompanying the individual in every aspect of his or her life, making a product an addiction (like Blackberry). Hence, some methods of making the product attractive, cool and stylish and indispensible at the same time are the key to product success in the post-modernity. Finally, making the product integrated in the social context of the individual (like Facebook) is also the way to promote a product; people socialize, buy and sell and the same moment of time right now, thus becoming the global consumption community. References Allen, A 2008, ‘How to†¦market to the over-50s’, The Marketer (Blueprint), March 2008, pp. 33-38. Blackberry Official Site 2010. Web. Brown, S 1997, ‘Marketing science in a postmodern world: introduction to the special issue’, European Journal of Marketing, vol. 31, no’s 3/4, pp. 167-182. Center for Applied Research (CFAR) n.d., ‘Mini-Case Study: Nike’s â€Å"Just Do It† Advertising Campaign’. Web. Cova, B, Elliott, R 2008, ‘Everything you always wanted to know about interpretive consumer research but were afraid to ask’, Qualitative Market Research: An International Journal, vol. 11, no. 2, pp.121-129. Dannen, C 2008. ‘How Obama Won It With the Web’, Fast Company. Web. Deacon, JH n.d., ‘The Foundations of Marketing Thought’, in JH Deacon, The Renaissance Marketing Man, Elgar – Cheltenham. Paper in Progress. Dunay, P, Krueger, R 2009, Facebook Marketing for Dummies, San Francisco: John Wiley Sons. Firat, AF, Schultz, CJ 1997, ‘From segmentation to fragmentation: Markets and marketing strategy in the postmodern era’, European Journal of Marketing, vol. 31, no’s 3/4, pp. 183-207. Fisk, P 2009, Marketing Genius, San Francisco: John Wiley and Sons. Holt, DB 1999, ‘Postmodern Markets’, Boston Review: a Political and Literary Forum. Web. Holzner, S 2008, Facebook marketing: leverage social media to grow your business, Indianapolis: Que. McGirt, E 2008, ‘The Brand Called Obama’, Fast Company. Web. Nancarrow, C, Nancarrow, P 2007, ‘Hunting for Cool Tribes’, In B Cova, RV Kozinets A Shankar (eds), Hunting for Cool Tribes in Consumer Tribes, Elsevier, Oxford, pp. 129-143. Peters, T 2008, ‘Brand You Survival Kit’, Fast Company. Web. Von Hippel, C, Issa, M, Ma, R, Stokes , A 2010, ‘Stereotype Threat: Antecedents and Consequen ces for Working Women’, European Journal of Social Psychology, n/a. doi: 10.1002/ejsp.749. This essay on Postmodern Marketing was written and submitted by user Mariah Coffey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Studying Abroad Just Go For It! [Interview]

Studying Abroad Just Go For It! [Interview] Have you thought of studying abroad? Probably, yes. However, most likely you are not sitting right now at your laptop in some European country reading this post. That means you are not using your opportunities to spend a semester at some country youve never visited, to learn about their culture and their education. Why are you still in doubt? Probably there are some questions on studying abroad which still bother you and keep you from applying for the program. We decided to help you with that and interview a student who already used her studying abroad opportunity. Judy Su is one of the applicants of Danish Institute for Study Abroad program. She has recently got back home from Copenhagen, where she studied graphic design. She kindly agreed to answer several questions about her time spent in Denmark and share her impressions about the experience she had. We started from the most basic question: How did you decide to apply for studying abroad? I go to the University of Michigan, where study abroad is required for Art Design students. I decided to apply to the Danish Institute for Study Abroad because Ive always admired Scandinavian design, and because my University has a good relationship with theirs. So, making a decision was not a problem for you. What about the application? Is the study abroad application process competitive? To my knowledge it wasnt too competitive given our schools requirement, but the application did include questions about my GPA and required a transcript. Next step after the application is preparation for the trip. A bit of packing advice from Judy: Less clothes, only pictures (no souvenirs) from home, less art supplies. So, your trip started and you arived in Copenhagen. What were the barriers youve faced at first? Obviously, the language. I was lucky that in Copenhagen, nearly everyone speaks English very well. Despite that, all the signs that appear on the streets, public transportation, and in grocery stores (among many other places) are entirely in Danish, so I had to piece things together the best I could. What about other cultural differences youve noticed? It appears that mainly the small things you dont really think about are the most interesting cultural differences. For example, there were bicycles everywhere. It was interesting to get used to looking out for bikes more so than for cars when crossing the street. Another interesting difference is that Danes will almost always wait to cross the street until the walk signal is displayed. Jaywalking results in a lot of glares from those waiting. Lets talk a bit about your studies. What subjects have you studied? Visual Journal, Photojournalism, European Art of the 20th Century, and Graphic Design Studio as my core course. What were the most interesting tasks/projects? In my Graphic Design studio, we were designing an identity for Copenhagen Harbor Farming. For my Photojournalism project, I had an assignment to photograph someone Danish for the semester. We also went for field trips for European Art and Graphic Design. For European Art, we went to Ny Carlsberg Glyptotek to look at their Gauguin collection. Did you get writing assignments while studying in Denmark? What kind of them? Besides being an official blogger for the school, I also did some writing for classes. They were pretty standard papers; I took an art history class, so the majority were for that class. Do they have strict plagiarism policy in college? Does it differ from US plagiarism policies? Yes, but my school was a school specifically for study abroad students, so they followed standard US plagiarism policies. I cant imagine plagiarism rules would be any different in other countries. Youve posted weekly plans in your blog. Did they help you manage your time? The weekly goals were more for me to make the most of my time while I was abroad. I wanted to make sure I didnt miss out on anything that I wanted to see, because I didnt know when I would ever be back. What helped you make your studying more effective? I always found it difficult to get things done in my room (I was sharing my room with two other girls), so I would go to the school and finish work up there. By the way, Judy described her accomodation at Copenhagen on her blog. (quote) The three of us share a bedroom. There are also two bathrooms in my hall. There are people on the floor who have singles too, and all of us have keys to our individual rooms. My building is much more apartment style, so you are living independently†¦ Keep in mind though, there are some DRCs that are more dorm style. Some of the building rules can be a challenge to get used to, especially if you’re used to living in a house or off-campus. In a DRC, you will have an RA, and you will have to follow rules regarding quiet hours, chore rotations, and guests. Would the experience of studying abroad be relevant for your future profession? In what way? Oh, absolutely! I studied graphic design as my core course, and learning about it through an international lens is such a valuable experience. It makes you much more aware of the background and perceptions of your work, and Im glad I was able to learn it this way. In addition, I was just exposed to so much thats different from what I used to see in the States. That definitely helped for drawing inspiration. On her return home in Michigan, US, Judy wrote on her blog: Things here seem kind of like they always have, and it’s only the little things that remind me my semester in Copenhagen wasn’t just a dream. So, we decided to ask Judy: How would you describe your Copenhagen time in just one sentence? Going abroad was one of the most exciting and eye-opening experiences Ive ever had. As a final question, please, give some advice for all the students who are considering to study abroad. Just go for it! I have never heard of anyone who regretted going abroad. Once youre there, make sure you make the most of your time. Studying abroad is such a great opportunity, and you wont want to miss a thing! Thanks, Judy Su, for such an inspirational advice and interesting interview! Hopefully, the thoughts of this cheerful design student will change minds of our readers and help them make the right decision on studying abroad.

A formal analysis of history of art-Africa Essay

A formal analysis of history of art-Africa - Essay Example there is a protrusion which can only be a nose and that is set close to two ovals that also contain indentations that could be interpreted as marks for the pupils of the eyes. It is difficult to be sure if the eyes make the nose more obvious or vice versa but the overall effect is clearly a human face. However, there is no discernable mouth which is perhaps the artistic license taken by the individual who created this object. Below the face, there are is an almost square hollow created which could represent the legs or the neck of the figure. Going beyond what is obvious, the colors of the object give it the sheen of aged wood or leather. The top part of the object which appears to be dark brown and cracked in places gives the impression of leather while the bottom most part has chipped away in places to reveal a softer shade of brown and that gives the impression of wood being used in the construction. The bottom part is something which does not appear to fit in the shape since it contains a hollow within it while the rest of the object is quite solid. In essence, it seems that the bottom of the object is moving against it. On the other hand, the shapes behind the face and the curved top fit together quite well since the graceful curves complement each other and accent the most prominent feature of the artwork i.e., the human face. Since the object can also be split up into three distinct regions, of which the first is the curved shape at the top, the middle being the face and the bottom region containing the square hollow, it is easy to say that the object is made to be stood, presented and viewed vertically. The overall shape of the object in terms of being oval or not is difficult to define. Without taking the square hollow into the picture, graceful curves and oval shapes would have dominated the object and it would have been easy to say that the object is circular. However, the violent presence of sharp angles that make the bottom most part of the object

Does Religion Stabilize Society Essay Example | Topics and Well Written Essays - 1250 words

Does Religion Stabilize Society - Essay Example However, the issue still remains controversial as religion is not same for all the countries and its role is different in different parts of the world. Unfortunately, there are the societies, which do not benefit from their religious beliefs, but they on the contrary delay their development. Thus, the given paper will prove that religion really can stabilize society, but only if the society stabilizes its religious beliefs.Religion controls our behavior and this is the most important role of it. If to analyze the laws, which exist in the modern society, it will become clear that they are based on the religious beliefs transferred to us by our ancestors. For example, in European countries murder is considered to be the hardest violence and the first and most important commandment is â€Å"do not murder†. In his article â€Å"The advancement of religion in a pluralist society (Part I): distinguishing religion from giving to ‘charity’ Donovan Waters (2011) states: à ¢â‚¬Å"religion as the law sees it is concerned with belief of some kind in the power and influence of the supernatural; a set of such beliefs will make up a faith and that faith relates humanity and the individual’s destiny to a conceived spiritual essence which in one way or another is understood to bring succour to human kind† (Waters, 2011: 653).... But for the religion our society would be quite different. We can’t know exactly if the life in this society would be worse or better, but it would differ much from the life we have now. We know that well and thus maintain religion. We feel that we can’t do without it. According to Emile Durkheim, religion is a product of the society as the society recognizes its essentiality: â€Å"If religion has given birth to all that is essential in society, it is because the idea of society is the soul of religion† (cited in Bellah, 1973: 191). Religion, self-reliance and cooperation Religion teaches self-reliance. We can find many religious teachings, which teach us to rely upon ourselves in order to be successful. Religion teaches us to work hard and get the desirable, we all know the rule: keep looking for and you will find. This rule was brought to us by religious teachings and its veracity was proved many times. Religion states that we should never give up, on the cont rary we should look for the new ways to get the desirable and believe in our own forces. Religion teaches us to rely upon ourselves but at the same time it teaches us to work together. The problem is that we are selfish by nature. We feel that we can get better results working as a one team but at the same time we always try to benefit from our selfishness. Religion helps us resolve this problem by teaching us to provide each other with necessary assistance. It condemns selfishness and selfish behavior. It is necessary we should mention that modern society and the views of capitalism make people more selfish. Now many prefer to get advantage of others and benefit from the failure of others. However, such behavior is still highly criticized and this is due to the religious

ABC Health Care Research Paper Example | Topics and Well Written Essays - 1500 words

ABC Health Care - Research Paper Example The company is losing its hold on the market, as well as missing income flows and revenues from the poor quality of healthcare networks currently operated by the company. As such, the main aim of this analysis of the requirements of technical analysis of the healthcare is to come up with new ways and strategies that would enable the company make the best out of its networks, as is the case for both its trusted as well as untrusted clients. This is a very critical aspect of the new design development as it enables the company to maintain high security levels. As such, this control of accessibility for both legitimate as well as malicious users of the system forms the utmost importance of the safety and security of the management system of ABC Health Care. The threat that the company faces through the usage of improper management systems does not remain solely to the outside malicious users. However, this also relates to the legitimate users engages in the illegitimate activities. The securities of the company’s website as well as other critical factors that affect the normal operations of the business are critical in maintaining the security of all systems. The new design of network development would include a high-level performance through the incorporation of consistent delivery system. The new design should include proper support systems of the business as well as bridge a balance the security requirements without introduction of significant overhead and complexities that may arise in network use and development. Other important aspects that the new design of network should address include the possibility of maintenance and enhancement of security without incurring a significant increase in the overheads of management or other related complexities. This also incorporates the implementation of systems that are supported by the industry, such as meeting the appropriate standards set by the industry, as well as being scalable and tolerant to faults. The i mplementation of the designs should also assist in ensuring compliance with all the applicable regulations within the market as well as within the industry. To close it up, the system should also have proper access control for both legitimate as well as malicious users. In order to achieve maximum success through the proper usage of the network systems of the ABC Health Care, the analysts should consider the all the related factors to the development of a consistent network system that ensures proper returns as well as provide its clients with the best service deliveries. In addition, the company should also include both internal as well external aspects of network development in improving its technical designs. This is through the considerations that the untrusted aspects of network connectivity would include connectivity of users to the internet, whereas the trusted network would mainly deal with the purpose of supporting all business functions, as well as ensuring that the compan y overcomes it current flaws in network connectivity. Some of the composite business function that this new vision should address would include the suppliers of the company, as well as the partners. These persons or groups have a secure business relationship with the company and assist in its day-to-day operations for culmination into a successful end of a fiscal year. The system designers can also come up with a Network Intrusion Prevention System appliance in order to maintain and uphold the security of the health care system. This is a

The History Of The Heavyweight Methodologies

The History Of The Heavyweight Methodologies INTRODUCTION Software has become an essential part of human life both at professional and personal end. The development of software has become a chaotic business and is normally cited as the code and fix. In the initial days the software programs were written without much of plan, design and without long term site. This however was fine for the small systems. With the advancement of technology several changes were made and it became difficult to incorporate these changes and it was hard to fix the bugs. This was the result of improper planning. This has led the roots to another alternative, Methodology. This emphasized on the disciplined process of software development to make the whole software development process smooth and predictable. Traditional methods were heavily dependent on documentation, design, work plan and structure making it the way to call it the heavy method. However, this seemed increasingly lengthy and frustrating for few developers who were looking for rapid change. This has resulted in consultants preparing methodologies independently. These methods are known as agile methods. Agile methodology is getting extensive popularity in the industry. This is a mix of accepted and controversial practices. It is the features of the projects such as scope, requirement, resource and size that determine the appropriate methodology that should be used. Thought practicing professionals still emphasise on the importance and usage of heavy methods, the empirical studies are emphasizing on the Agile methods. Heavyweight methodologies Heavyweight methodologies are considered the traditional way of software development. These are based on step by step evolution approach. Several steps in this process include, defining requirement, solution formation, testing and development. In this process it is also mandate to prepare a document that has a set of requirement at the beginning of the project. Waterfall approach: This emphasizes on structured approach. Each stage in this process has a set of actions. These activities much be fulfilled before progressing to the next stage. Each phase is named differently. The first phase determines what the system will be, the second phase determines how the system will be developed. It is in the third stage that the actual coding and designing is started. The developed system is tested in the fourth stage. In the fifth and final stage appropriate training and documentation are provided. In terms of engineering, the term waterfall is used to denote a subsequent or sequential development. Waterfall Model Life Cycle Unified Process (UP) Each activity comprising modelling is divided into workflows in the UP process. This process takes place in an repetitive and incremental manner. In this method the whole process is divided into four phases. The below diagram depicts the stages of this process: Inception At the end of this process the feasibility of the project is determined. The scope of the design is set and a business plan is prepared. Elaboration In this phase, a basic design is made and a plan of structure or construction is made. A risk analysis is also done at this stage. The major risks determined should also be addressed. Construction In the construction phase the system of beta-version is prepared. A well developed system good enough for the preliminary test should also be available in this stage. Transition This is the final stage. In this stage the system is commenced to the stakeholders and end users. The process is considered complete if the stakeholders agree that the objectives mentioned in the inception phase are met. As part of UP there are approximately 50 work items that should be completed. This rigid approach and heavy documentation add a lot of the complexity to the UP. Also, the roles in this process are predefined making it less flexible. Spiral Model This is another heavy model which merges both design and prototype stages trying to combine the benefits of top-down and bottom-up benefits. The four phases in the development model are as follows: Objective setting- In this phase objectives of the project phase are identified. Risk assessment and limitations In this phase key risks are identified and analysed. Information about reducing these risks is also collected in this phase. Development and validation A suitable model is selected for the next phase. Planning The project is reviewed and plans for the next round of spiral are made in this phase. Characteristics of Heavyweight methodologies Heavyweight methodology is known for a long time. This is a very disciplined approach in the software development. Few characteristics of heavyweight methodologies are as follows: Predictive approach: This methodology plans most part of its software development for a longer time. A great emphasis is given to drawing focusing on the needs and measure to answer these needs. Drawings determine how to build the system and act as the basis for the construction process. This also predicts time table and budget for building or constructing the software. Inclusive Documentation: Traditional software development considers the requirements documentation as a key element of documentation. It collects all the customer and stake holder requirements before writing code. Process orientation: The purpose of this method is to allocate or define a process of work that suits the one using it. A process may contain few processes just a manager or a tester can perform. For every task in this method there is a procedure. Agile modelling Agile process concentrates on adding lightness to its processes leading to high quality of software and customer satisfaction. Few of the agile models are as follows Extreme Programming (XP): This has evaluated out of problems raised from traditional systems. This process is known for short cycles of development, incremental planning and continuous feedback, communication leading to evolutionary designing. This methods life cycle is divided into 6 phases i.e. Exploration, Planning, Iterations to release, Production, Maintenance and Death. During the Exploration stage, the client creates story boards about his needs. This is followed by the planning phase in which the story boards are prioritised and a first release schedule is prepared. In the Iteration to Release stage it is the responsibility of development team to create the whole system by continuously testing and integrating the code. In the Production Phase additional testing and performance checks are done. Developments and suggestions detected in this stage are documented for later implementation. Based on this updated releases are made in Maintenance Phase. The final stage is the Death Phase is reached when customer has no more stories to be implemented and the final documentation is prepared. Scrum: Scrum is a repetitive and incremental process of product development. Scrums main focus is on how members should work in order to generate flexibility in a continuously varying environment. At the end of each iteration it makes a set of potential features. In this method it is not compulsory to use any specific software development methods. Key practices in this method are : Product Backlog, Sprints, Sprint Planning, meeting, Sprint Backlog and Daily Scrum. Dynamic System Development method: This is a mixture, and extension for rapid application development and iterative development practices. The basic notion behind this method is to give more importance to time and resources before the functionality of a system. In this method a high emphasis is given to quality. This method has five stages : Feasibility Study: A decision is made about usage of DSDM. This decision is based on project type, organization requirement and people. This stage has two outcomes, 1) feasibility report ii) A prototype plan Business Study: A business study to understand the business aspect of the project. This forms the base for prototype. Functional Model Iteration: This phase includes analysis, coding and prototypes. The output of this stage is a prototype code and analysis models. Design and build iteration: Main system is built in this stage. The prototypes are reviewed and developments are made based on user comments. Implementation: This is the final stage where the project is handed over to the user. Appropriate training is also provided. Characteristics of agile methodologies People oriented: All the stakeholders. i.e. customers, developers, users and end users are very important in this methodology. Adaptive: This methodology is preferred by those who are open to change and are flexible. Balancing Flexibility and Planning: Though planning is important, a trial and error method is followed in this approach as it is hard to predict the right things in the initial stage of software development. Simplified process and small groups: A simple process of concentrating on the present rather than the future is the motto of Agile process. It also maintains small teams and any communication is provided to the whole team. Comparison Traditional heavy methodology for software development is prevailing successfully for a long time now. However, it has several disadvantages such as inflexibility and high time consuming etc. Taking these drawbacks in to account a new system was developed which is Agile. Both the methodologies i.e. (agile and heavy weight) have their advantages and disadvantages. People usually use one of these methods based on the feasibility. A Summary of difference in agile and heavyweight is shown in the following table. There are important factors influencing the decision and selection methodology, which is suitable for different conditions. These factors can be divided into the size of the project, people and risk Project size: One of the major limitations in this process is size of the project. The important elements in this process are budget, time span of the project and team organization. A huge project needs huge team and huge budget. This in turn requires better co-ordination and better communication. Heavy methodology provides this by a thorough planning, design and documentation. However, this is not possible in case of Agile process. According to Alistair A light process needs few people in contrary to the heavy method where more people are required. A major limitation of agile methods is the size of the project. Main elements of the same are budget, duration of projects and organization of the project team. The larger unit or a larger budget, you need the larger project. Thus, requires a compilation of more demands, requirements of more people and better coordination. Heavyweight support this methodology by providing planning, documentation and processes for better communication and coordination in large groups. Fewer people are needed if the methodology used is lighter. However, more people will be needed if the heavier methodology (Alistair Cockburn, 2003). The larger group also has its impact on communication in the design and performance. The methodology is a matter of coordination and management of human communication. This implies that the level of methodology must be increased if the numbers of people increase. This makes it even more difficult to use agile methods with large groups. However, Ken Schwaber (one of the deve lopers of SCRUM) argues that large groups can be broken down into small teams using the dimensions of the scrums. Project duration is another factor in the choice of methodology. Heavyweight methodology needs a lot of extra time for output such as documentation, design documentation, writing, analysis etc. Therefore, it can be concluded that when time is short agile development methodologies would be the best option. People Factor: The Agile methodology gives very much importance to stakeholders i.e. it concentrates on peoples factor. This methodology makes sure that experienced people and skilled people are part of the process. Experts who are part of the team provide continuous feedback about the effects that the use may face in selecting the project. As part of this process the customer also gets a right to check progress and change the direction of development at any stage or iteration. This is one of the main features that make the agile process more attractive than the heavy process. Organizational culture is another important factor while choosing the methodology. If any organization is not open to change and is inflexible, An agile process cant be used there. Risk Factor: An important risk factor in the software development is how it responds to change. Agile methods can be used in case of applications that should be built quickly and dont have any quality hurdles. If the project is critical and requires several quality layers then the traditional system is appropriate. Improper definition may lead to several defects. Agile methodologies help in developing short term projects and give importance to customer reviews. Conclusion I would like to end it by saying that heavy methodology consisted of severe methods of comprehensive planning, design documentation.. Heavy thoughts that accompany them will be taken over by the agile movement not in the distant future. The need for Heavyweight approaches still prevails in large, long-lived projects that have specific security, reliability and security requirements. However, business needs to respond quickly to the environment in innovative, cost-effective and efficient manner is increasing the need to use agile methods of software development.

The Sociological Impacts of Wireless and Modern Computer Technology :: Essays Papers

The Sociological Impacts of Wireless and Modern Computer Technology Introduction of the significance of Wireless Technology on Society Today’s society is one filled with physical interaction, being replaced by wireless communication with known parties instead of communication between casual strangers, creating a deterioration of casual interaction and the influx of the wireless dependency with family, businesses and friends. From the invention of the landline telephone, wireless technology has been a dream to people who like to stay in touch and communicate with the ones they love without having to be tied down to one location; yet the various types of influences, impacts and dependencies that wireless communication has upon the world wide daily life is something that sociologist have been studying closely in order to monitor the underlying effects of this sort of technology. The ways in which people view wireless technology is one of the most important researching tools that determines the future effect of the products, and to what extreme people will allow wireless technology to monitor their lives. Definition of Wireless Technology Wireless technology is a form of technology that uses a certain wavelength of radio wave space to transfer information that was previously transferred via landline wires. The important difference of wireless communication is that it has the ability to monitor, record and connect people from anywhere, at anytime, to anyone. Different Sentiments Towards Wireless Technology There are certain indicators that show how society feels towards new inventions and technologies being integrated into our social patterns, and one of them is the rate of adoption by consumers. There are certain stages of innovation adoption within the consumer realm that identifies the products importance and strength within society; first are the innovators, they are usually the high income, high education, low age, male sector of society who like to have new gadgets to show off to their friends. This innovation crowd is important to the second stage of innovation, the early adopters who see the innovator enjoying his/her product and receiving productivity or enjoyment from it and therefore adopting it themselves. Innovators look at products that have a relative advantage over products that they already own; compatibility and complexity of the product are two main factors.